Is this the missing link in your business?
One reason that may well be losing you clients is that your business is not working as well as you think it is.
When was the last time you checked all the links on your website or social media channels? Have you actually tried to sign up to your own mailing list to make sure your system works?
Over the past week, I have come across no less than five separate businesses with broken links that the business owners were completely unaware of. And one of them, I am embarrassed to say, was my own.
I set up a campaign and wondered why no one was signing up. It was only after I doubled checked everything for the umpteenth time that I realised I had not refreshed my Mailchimp account inside my lead page and therefore all sign-ups were going to an old list with the same name but which was no longer in existence! Excuse me a moment whilst I hang my head in shame.
Overlooking the obvious
And therein lies the problem. Sometimes, we simply cannot see the wood for the trees. We are so close to what we are doing and know how things should work, that we overlook the obvious. So rather than rely on yourself to check things out, go ask someone wholly unrelated to your business to check your system for you.
I was talking with one of my clients this week who was concerned at the lack of sales. We went and had a look at her website and everything looked wonderful. On the front page was a quiz which promised an immediate e-voucher to visitors who completed it. I took the quiz but nothing happened. No voucher appeared. The link at the other end was broken and I also did not appear in the mailing list.
Just stop and consider this for a moment. Not only were my details not registered so I would never hear from this business, but if I were a genuine customer, I would feel a little cheated and lose trust in this company and possibly wonder if they could deliver on other promises. Therefore, I would probably be unlikely to buy from them in the future.
Another website I visited left me completely frustrated because no less than three links were broken and just came up with 404 errors so I could not get to the information that was promised to me.
Once again, potential clients coming to this site would leave frustrated and with a poor view of the business.
Are you at a dead end?
And I have lost track of the number of social media posts that have links which when clicked upon go to dead pages or errors. So frustrating! And even worse when it is a link on the social media profile of a person or business.
So, go now and get somebody not connected with your business to go check out your website and to look at any social media links you have. Ask them to find out how easy it was to follow links, did they end up where they expected to, or did they find the process frustrating.
If you haven’t done your checks recently you really could be losing untold numbers of clients. If you have a WordPress website you can install a broken link checker that will flag up any broken links for you. If you would like someone to check your website or social media page for broken links and customer experience, come on over to my Facebook group and put in a request. Either I or one of the other fabulous ladies in the group will be more than happy to do a review for you.
Do it now for your own sanity.
There is a highly contagious virus going around and it is highly likely that you have it!
It is called comparisonitis and it is deadly!!
Let’s take a health check.
Let’s first and foremost take a health check and see if you are suffering from it.
- Do you find yourself comparing yourself to a competitor which then leaves your frozen in fear and despair.
- Do you see them doing so well and instantly wonder if you should simply give up as you can never be that good.
- Have you created a new promotion and then seen someone else doing almost the identical thing? Does this lead you to hide in a corner in tears as you will now have to shelve your idea because people will think you are a copy cat?
- At the end of the day, do you wonder why anyone want to buy from you with so many others doing what you do out there?
Let’s take a look at your personal life
Before we start talking about business though, I want to talk about your personal life. I take it you have a few friends who you hang out with at times. I want you to think why they hang out with you. Why don’t they choose someone else they know who is better looking, funnier, more intelligent, wealthier etc? Now, unless it is because you have some hold over them such as hypnosis or blackmail, it will be because they connect with you personally, they are attracted to your personality.
And the same theory applies in business.
Some of your target market will be attracted to you and some will be attracted to your competitors. But there are enough people in the world to go around for all of us!
When you are looking at that super successful online coach with 20,000 followers, remember that not everyone will want to work with them or sign up to their new programme. Some people may feel too disconnected from that person and want someone nearer to the level they are at in the current moment. They may just be looking for you!
There may be just be people who think that super competitor of yours is just too pretentious, perfect or staged and they want someone more real and down to earth.
This can come down to getting laser focused on who your ideal client is, who they are, what they want and who they are looking to buy from.
I have spoken to several women just recently who have shelved their latest launch because they have seen a competitor doing the same thing. They are literally frozen in the headlights of the competition and it is killing their business.
Whoever your competitors are and at whatever level they are at, there will always be someone better than you in business, with more clients, and a better website etc. Do not let that freeze you in fear. Turn it into a positive and let them inspire you. If they can do it, so can you!
All may not be what it seems
But I now want to flag up a common occurrence – all may not be what it seems anyway.
When I took my business online, I was in awe of the amount of successful coaches that popped up constantly in my news feed. How on earth could I compete with them? There were a few in particular that were posting daily about how many new clients they had, how wonderful their life was and I sat back wondering what I was doing wrong.
And then I opened up my mail box. I kid you not, over the course of a few months, no less than three of these ‘super successful’ coaches reached out to me for advice on how to get clients. They were faking it until they made it! So unless you see the financial statements of your competitors, you really have no idea how successful or not they truly are.
Only yesterday I received an email from a particular marketing expert that I have sat in awe of for many a long time to be told she is closing her business. She simply can’t make ends meet! WTF!!! This is the woman whose website is all singing, all dancing. This is the woman with thousands of followers. What on earth had happened?
She had been super successful when she kept her business small, but when she started to grow and try to compete with the big guys, her costs rocketed, she didn’t get enough sales to cover these and she became completely overwhelmed.
So it’s not always roses around the door. Your business might be smaller but you may be in a much better financial position than many others you sit in awe of.
Believe in yourself
At the end of the day you need to believe in yourself and what you are doing. After all, if you don’t believe in yourself, then why should anyone else.
If you would like to watch the Facebook live broadcast I did on comparisonitis, you can watch it here.
Please feel free to leave a comment below
GUEST BLOG BY MELANIE WHITTAKER OF THE FUN REVOLUTION
When you think about your life do you get excited or do you heave a heavy sigh because you are bored with how things have turned out?
Let me tell you there are thousands of people around the world who feel like life has lost its shine. Maybe you are one of them we all have many responsibilities and bills need to be paid but should that come at the sacrifice of your happiness? Hell no! Thing is I want to shatter this myth that when you become older life becomes boring because that’s just not true it’s how you look at life.
We often think that we have to be doing something big like going on holiday or moving somewhere new for life to be exciting but I’ve got news for you. You can have fun right this very second it’s all down to how you view life and shaking things up. Now in my community I am constantly telling my ladies to do new things. Ask most people how they are feeling and a lot of them will say “same old stuff” why is that? It’s because they have got lost in the rut of life. All they do is get up, go to work, make dinner and repeat. Just reading those words makes me want to go to sleep.
So here’s what to do to liven life up.
Look at life totally differently. What can you do every day that is different? That could be leaving your house and walking a totally different way, wearing new clothes, learning new things why not enrol at an evening class or college course.
If we always do the same things in life nothing changes and we are automatically gonna get bored with life. You have to change things nobody is gonna do that for you stop looking to social media, tv and people to change your situation. It all starts and ends with you. If you don’t like how your life has turned out then you have to think what do you want in your life.
Look at most people at the start of a New Year they get totally excited and make New Years resolutions and by the end of January nothing has changed. Why is that? It’s because making change is hard and we all need support. I’ve made changes to my life but I needed support us women have this weird way of looking at the world we think we have to have all the answers and we don’t.
The biggest form of love you can ever show yourself is reaching out for help.
Not one person in the world has all the answers in fact the biggest form of love you can ever show yourself is reaching out for help.
Look at athletes they don’t win medals for doing something a few times and hoping to win. They have a coach who pushes them to be their best and they do it each and every day even on the days they don’t want to do it. To get the life you want you have to show up each and every day and keep putting one step in front of the other to make change. I can tell you now if you don’t have the right support you will give up. Life will get in the way and then guess what happens you still have the same old life that bores you and you hate how things have turned out.
So if you want to change your life then go easy on yourself and I would suggest that you carve out some quiet time and write down how you want your life to look. State what job you want to be doing, who you want as your friends, where you want to be living, what adventures you want, make that list as long as you want let your mind go wild. Too much of society puts themselves in a box and that’s the kind of woman I work with. The kind of woman whose had enough and wants more a hell of a lot more from life. She’s fed up shutting up and putting up and she’s ready to make some ripples in life. We are capable of so much more than just working a job and having a two week holiday a year.
Take one step at a time
There’s a whole wide world out there and all you have to do is take one step. That’s all! One step to saying this is the time I make a change. Instead of viewing making change like Mount Everest what you need is to break it down to small pieces that you can deal with each day and keep moving forward. I really hope that if you are sensing the need for change that you reach out to someone you trust and get the wheels in motion to have the life you know you’re capable of having. Your life, your rules, your adventure!
So over to you what are you gonna do next week that’s new . . . post in the comments below …
ABOUT THE AUTHOR – MELANIE WHITTAKER
Melanie Whittaker is 43 years old and lives in the UK. She has spent all her life working as a secretary in offices and now makes her own line of natural skincare made with essential oils and coaches women on how to have a life they feel totally lit up about. Melanie spent one summer working in Ibiza and loving the party lifestyle of the island and eight years ago Melanie set off on her own adventure travelling round the world on her own and she visited, LA, Cook Islands (South Pacific), Australia, and Hong Kong. Melanie’s motto to life is if you want to do something go and do it. Life is too short to spend it in dead end work and wishing your life away. Melanie is a bohemian hippy chick and is at her happiest when she’s on a hot beach, with the sun on her back slurping cocktails.
If you would like Melanie to help you on your journey you can find her online at:
A day in the life of an entrepreneur (Based on true life events)
Yes, the following really did happen!!
Just for fun (and possibly so that if you have days like this you know you are not alone) I thought I would share with you a real (although thankfully not typical) day whilst trying to run my home business. Please do let me know in the comments if you ever have days like this.
7:30 am Woke up fired with enthusiasm and my work all planned out for the day. Today is going to be super productive and nothing will stop me!
8:00am Came downstairs and found the cat had been sick on the floor. Cleared it up. Turned around and the other cat had brought a mouse in (which was still obviously had a heartbeat) and was now chasing it around the kitchen. The dog promptly joined in the chase. The sickly cat joined in the chase. I joined in the chase and eventually managed to win by chasing them all out the back door.
8:20am Now exhausted and in dire need of a cuppa!
8:30am Sat down with cuppa and started going through emails. Ooh, look!! Another challenge and another free course!! Let me sign up quickly!! Let me waste more time skipping through the numerous emails from these courses and challenges that I never seem to get the time to partake in!
9:15am Emails complete. Client queries replied to. Junk deleted. Only about 49 outstanding in my inbox to read properly when I get the time and all of them relating to things I have subscribed to (many dating back a few months or more).
Now on to Facebook to check messages ….
9:55am Haven’t checked any messages yet as have been distracted by funny memes, updates by friends and an ongoing local saga in the town news group.
SHIT!! I am due to do a Facebook Live in my own group at 10:00am
10:01 am Facebook Live set up and ready to go. Wonder why no one joining me. Realise bloody internet connection has dropped again. Move to another room and go live again. Joy! Connection! Had forgotten to shut door properly though and hound in the shape of a rather large and boisterous Labrador comes bounding in and knocks the camera over.
Camera retrieved, apologies made and broadcast continues. Somewhere amongst chasing dog out, cat has managed to sneak in with another bloody mouse (or is it the same one). This one is looking very much worse for wear so is probably the original one whose heart has now given up. Try to continue broadcasting whilst hoping no one else can hear the crunching of bones coming from the corner of the room and trying not to be distracted by the mess I was going to have to clean up.
10:30 am Look back on broadcast recording and cringe. Time for another cuppa.
10:45 am Right then. Back to work with a vengeance. Dog starts going crazy and jumping at door. Delivery man has arrived with parcel for son. I do believe my son has shares in ASOS the number of deliveries he gets each day. Dog jumps at delivery man and knocks scanner out of his hand. Dog picks scanner up off floor before either delivery driver or I can grab it and runs off around the front garden with it.
11:00am Second game of chase over for the day. Back to work. Better just quickly check in on Facebook first to make sure I’m not missing any life changing event.
11:50am Abruptly alerted from my Facebook antics by phone ringing. Answer the phone and it is my elderly mother. She has cut her leg and needs to get the doctor immediately before she bleeds to death. Oh shit!! Rush off to her house which is luckily not too far away (or unluckily I sometimes think), to find a small cut and small dribble of blood! Take her to doctor. Wait for 45 minutes for her to be seen. Eventually she has sutures and dressing and I take her home. Dropped her off at her home and told her I couldn’t hang around as had work to do. She said she understood and then started to reel off a few jobs she would like me to do when I ever had the chance as I was always so busy. Guilt trip on its way!!!
12:30pm Back at home and back to work. Just sit down and doorbell rings. Get up and it the man to read the meters. Total chaos ensues as crazy dog runs off to grab ball and proceeds to keep dropping it on poor man’s feet to try and get him to play. Realise gas meter is in the room I moved to when doing Facebook live broadcast and remains of mouse haven’t been cleaned up yet. Oh, the embarrassment!
12:40pm Meter man gets out of house eventually and mouse innards cleaned away. Back to work. Oh, but hang on. It’s nearly lunch time. Might as well eat first.
1pm Quick lunch eaten. A not too healthy snack of a half-eaten pasty found at the back of the fridge. I promise myself to go shopping later and pre-prepare some healthy food for the rest of the week.
Back to work. Oh, but wait! I haven’t been on Facebook for at least an hour. I had better check in again.
1:45pm Phone goes. An emergency! Apparently, my computer has a virus and this has been picked up by the wonderful people in an Indian call centre who work for Microsoft and they are going to talk me through how to fix it. Aren’t they kind? I should have just hung up but couldn’t resist the urge to string them along and confuse the hell out of them. Another 10 minutes wasted.
1:55pm I really am going to knuckle down now and get this work done. Dog starts bouncing around like Bambi on speed! I am never going to get any peace if I don’t take her for a walk. Let’s just get it over and done with.
2:30pm Short and sweet dog walk done. Back home. Phone rings. Now someone is concerned that I have had a recent car accident and if I just give them my bank details and inside leg measurement they will get me compensation.
2:35pm That reminds me, I haven’t checked my bank statement this week. Go online to check. It will only take 2 minutes. Hang on! What’s that transaction? And that one? Bloody hell! Bank account has been hacked. This is an emergency. Everything else on hold.
4pm Fraud team at bank trying to sort things out. Nerves frayed. Card cancelled. Think I need a G&T! Better stick to a cuppa though. Phone goes. It’s mother again. When did I say I would be available to do those odd jobs for her? She had forgotten. Maybe by Christmas at this rate!
4:15pm Damn, haven’t started anything for dinner and hubby and son due home at 5:30pm. Quick dash to shop to get something for dinner and to get healthy foods for lunches.
The place is packed! How can I get out of here as quickly as possible? Right in front of me is a special offer on Fray Bentos pies. I haven’t seen, let alone eaten, one of those for at least 20 years. (if you don’t know or have forgotten, these are the steaks pies cooked in a tin). It would be quick and easy and a blast from the past so I grab a couple and head to the checkout which has a short queue. The big shop can wait until tomorrow.
4:45pm Home again. Will cook dinner and work this evening. Go to take top of tin off to cook the pie. Apply tin opener to tin and nothing happens. Try again. Still no success. What the hell is going on? Son arrives home early at 5pm. Ask him to try to open tin. He has a go. No success. Maybe it the new-fangled tin opener we have. Pop over to neighbour and borrow theirs. Bring it back and try again. No joy. Son puts extra pressure on neighbour’s tin opener and promptly breaks it.
5:30pm Husband arrives home and wonders what on earth is going on. Son and I now have one pie tin each and are trying our best to work out how to open them. Tool box is on worktop with every contraption going out and in use. Still no joy! Go on to Fray Bentos Facebook page. LOADS of complaints as apparently, you need a specific type of tin opener to open the tins!! WTF!!
Sod it. I’m getting a take out.
7pm Take out purchased, eaten and dishes washed etc. Must sit down and get some bloody work done! Hang on, have to take neighbours somewhat looking worse for wear tin opener back and explain. Oh, the embarrassment! Took bottle of wine to apologise and promised to get replacement tomorrow. Neighbour quite chilled, found the whole episode quite funny and invited me to join in drinking the wine. Oh well, it would be rude not to.
8:30pm Back home. Can I squeeze in an hour of work? Yes, I really must do something productive today if only for a short while. Oh but hang on, what have I missed on Facebook!!! Having withdrawal symptons. Better go check quickly. Just for 5 minutes I promise.
8:55pm Bloody hell! Been on Facebook too long again. Turn it off and determined to get just one task done.
9pm Husband shouts to me. Have I forgotten the Walking Dead is starting now? Hurry up and get downstairs. AAARRGGHHHH. I simply can’t miss it. It’s the first episode of the new series.
10pm Far too traumatised by watching The Walking Dead to even contemplate doing any work now.
Tomorrow is another day ………..