I was given a challenge recently by my own mentor to do a series of Facebook Live videos to help build my profile. Now, I have done many of these in the past so this didn’t bother me at all but I had forgotten a few simple tricks that can make the process less daunting and far more successful.
And I’m going to share them here with you.
Top Tips How To Do A Successful Facebook Live
PREPARE YOUR CONTENT
Don’t just start recording without at least a few minutes of thought.
What’s your subject going to be about?
Yes, that’s obvious, I hear you say but so many go off track and totally forget what they were supposed to be talking about when caught up in the live moment.
What’s your objective?
Do you want to raise your visibility or gain more subscribers to your mailing list? Or are you using this as a lead into a paid product? Decide this in advance as it will determine your call to action at the end of your Facebook Live recording.
Create your content
- Write into and what you are going to be talking about
- Create a catchy heading to give to the Facebook Live video
- Prepare some bullet points for the main content. You need to be looking at the camera so don’t read off a full script. Just a few simple bullet points will keep you on track.
- Jot down a short, simple and a call to action. Tell viewers what you want them to do next. Do you want them to call you, email you, visit your website or something else?
GAIN PRIOR INTEREST
Post in advance and let followers know what date and time you are going live and what the subject is going to be.
Encourage them to be there live for a special offer (if you have one)
- Microphone turned on
- Wi-Fi connected (if live)
- Battery fully charged on recording equipment or connected to a power source
- Lighting correct. Use natural daylight if possible but beware of shadows across your face or sunlight in your eyes. Buy an anglepoise light with a daylight bulb if you are in a dimly lit room.
- Non-distracting background. Check your background. Keep it simple and uncluttered. You don’t want people being distracted by what’s going on behind you and a busy or messy background will do just that.
- Phone turned off. Don’t forget to turn off the sound on your landline if that is in earshot. (Remember to turn it back on again after!)
- Computer notifications turned off
- Children and animals out of earshot
- Lift your chin and look up to the camera. If you have the camera too low and look down to it viewers will be staring up your nose – not the best view!
- Check your appearance. Do your clothes look ok and your teeth clean. You don’t want spinach from your lunch causing more conversation than what you are talking about. Double check hair and makeup.
- Have your bullet point prompts near to hand
- Keep pen and paper near to hand (make notes of any follow-ups to questions required)
- Have a flash card with your contact details (useful to hold up at the end of the video for people to know how to contact you.
- A glass of water (useful if throat gets dry or for coughing fits)
- Smile – and have fun!
Give housekeeping tips.
Do you want people to ask questions as you go along, or do you want them to wait until you have finished? Tell people watching on replay to post their comments and use the like/love buttons.
Ask for interaction.
Tell people constantly to give you a thumbs up or a heart as you go along. Ask them to give a thumbs up if they understand what you are talking about. Ask them to give you a heart if they love what you are saying.
Be responsive to messages.
Make sure you answer messages. Thank people if they leave a message. Respond quickly if viewers ask questions.
Smile and have fun. People want to see the real you. Don’t worry if it doesn’t all go to plan. Viewers will see that you are human after all and will be able to relate to you so much better.
Keep checking in
Go back and check for any messages. Go back over the next couple of days and check if any new comments or messages have come in. Respond to these.
Share your video
Share your Facebook Live video using the specific link. All you need to do is right click on the video once it is finished and, on your page, and copy the URL. Take this link and share in your blog and newsletters. Get your message out to as many other people as you can.
To get your very own checklist for doing a successful Facebook Live video, visit the freebies section
Do you have terms and conditions for your business?
If not, go sort them out now!
Not only will this help protect you in the future in case of any dispute but they make you look more professional and can help you gain business. Your clients need to know exactly what they are getting and feel protected from their end also.
Today, I was in the process of booking a photo shoot with a photographer who asked for a deposit up front. I was more than happy to pay this but requested T’s and C’s with contract first. And then came the silence …….
They didn’t have any! This made me feel very aware that I was handing over my money with no protection on my side. What if I needed to change the date or cancel? How long would it take to get the photos after the shoot? What if the photos weren’t good enough?
Hasten to say, I didn’t pay the deposit and cancelled the shoot.
As a bare minimum, your terms and conditions should include:
- The scope of the work with a clear definition of what products and services will be provided.
- Timelines for the work to be completed,
- What it is going to cost and your payment terms
- What happens if either party is unhappy and/or wishes to cancel.
Without clear terms and conditions, confusion can occur with the client thinking they may be able to pay at the end of a service but you need payment up front. Or it may be that they think the service will be delivered to a different timescale than you can work to.
Have you ever encountered any problems with clients in the past? What was that problem? Think how to incorporate terms and conditions that will stop this scenario happening in the future such as a client having to supply you with information required within a given period (this is a huge problem for web designers where they are sat waiting for info before they can complete the project and get paid!).
There are plenty of templates online to use such as at SQL Legal but do make sure that you read them carefully to ensure they cover all you need for your specific business.
What to do when you wake up and realise you are going in the wrong direction and need to get your business back on track
Yesterday during another fabulous business group get together, more than one lady in the group had the same feelings. They were feeling uneasy because their businesses weren’t fulfilling them as much as they had expected.
They weren’t full of excitement when they thought of doing what they are doing now in 10 years time.
They had come to the realisation that rather than following their absolute true passion, they had taken the easy option of doing something they were good at and brought the money in quickly.
Whilst this could be viewed a sensible option to start with, it’s just not sustainable.
Two particular ladies were going through difficult times and had lost all excitement and enthusiasm for their business. They just felt as though they had fallen off track.
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin
What you need to learn in building a successful business, is to be adaptable.
You need to be prepared to amend your success plan and goals subject to mitigating circumstances. We never know what is around the corner and how our plans may have to change. If you aren’t where you want to be, you need to find a way to get your business back on track.
It is rare for a business to end up as it was first planned. A fact that I heard personally from an ex-Dragon of Dragon’s Den fame is that nearly every business that starts out does not end up as initially thought.
And when I did a survey a few years back, this was the case in 100% of people that I spoke to. You may find that you enjoy one particular part of your business more than another and so start to work in a specific niche area.
This is exactly what has happened to me. I set up my business consultancy to support local independent businesses face to face in the North Devon area.
Slowly it transpired that I was working with a lot of women who found they were struggling in business due to external influences such as confidence, family commitments etc. So, I adapted my business to just work with women and to incorporate lifestyle coaching. I then started to get enquiries from outside of the North Devon area so set up online support and workshops for those who couldn’t get to me in person. Hence, The Small Business Kit was born.
Luckily, the ladies yesterday had the support of the group and both left feeling motivated and inspired to move forward with some changes to their existing businesses.
If you aren’t feeling the love for your business anymore, dig deep to find out what your passion truly is and look for what changes you can make to keep your passion, and business, alive long term.
How often do you hear ‘let’s meet for a coffee and a chat’?
Now then, I am more than happy to give an initial free consultation to anyone who needs help. We all need a helping hand at times. But what rankles me are those that you have this chat with who then want to follow it up in more detail over a coffee. They know you can help them but they don’t want to pay.
These people are those that I know personally and because of this connection, they seem to think they can use my services and not have to pay. (The strange thing is that they never offer me free products or services that they sell).
I wrote an article ‘Can I Pick Your Brain’ a while ago now but thought it would be useful to come up with a few more answers to those who don’t value your time or expertise.
For those who think you are dumb and will fall for the coffee invite just for them to bombard you with questions.
“I would love to meet for coffee. It would great to get away from the office and have a break from the business talk for an hour.”
People who are in the frame of mind that they want everything for free, usually don’t want to meet in their social time.
Say ‘how about we meet for a drink. You could pop over to (somewhere close to you as they usually also want you to go where it’s convenient for them) when I finish work on (insert day). It would a lovely way to wind down after a busy day.”
Both these responses make it clear that you are NOT going to be talking business. It’s quite satisfying when you hear the person on the other end stumbling for a response.
For those that have made it clear they want to pick your brains for nothing
Don’t be afraid of offending these people. They aren’t worried about offending you.
“I’d love to take you up coffee but unfortunately coffee doesn’t pay my bills”
“I’ve never found that discussing business over coffee is the most effective way of giving advice. I’d be more than happy to book you in for an appointment. I’ll email you the details to get you booked in.” Then send them your paid booking link. I promise you won’t hear from them again.
These two responses are more direct but very effective.
Alternatively, “I don’t have time for coffee but more than happy to book you an appointment in my office”. This is slightly softer and keeps the channels of communication open.
An even more softly, softly catch-all answer would be “I’d love to but I’m currently snowed under”.
Ultimately, just be straight with them.
Tell them “If it’s a coffee and a chat I would love to meet up but being open and honest here, if you are just trying to use it as an excuse for free advice, I’ll be a tad offended”. Now let them squirm with embarrassment.
And don’t feel guilty. Remember, if you did all of these free coffee requests, your business would rapidly go downhill and your paying clients would get to hear and get pretty pissed off.
Your business. Your rules.
And just for fun. After initially writing this post, I was sent this which I think is just brilliant!
Do you have any responses you would like to share? Leave them in the comments box below.
I fully believe that any woman with a passion and a commitment to succeed can achieve anything they wish to.
But saying that, you have to make your own opportunities.
I have met and worked with women who have homeless drug addicts, who when given an opportunity, have grabbed it with both hands and built the most amazing businesses.
And I have also met with incredible women who had an amazing talent and everything they needed to create something wonderful, but they just didn’t follow through due to a lack of confidence and a fear of failure.
Confidence and a determination to do whatever it takes is the key to success. And a lack of confidence can be a real killer as can be the fear of the unknown. That’s why I always start off any work with clients, whether in person or one of my online courses building their confidence and self-belief. After all, if you don’t believe in yourself, why should anyone else?
You can have the best product or service out there, you can know everything there is to know about how to market it to your ideal client, but if you don’t have the right mindset, you just won’t have the confidence to go out there and go after those paying clients.
You may well dabble a little here and there, but you will get sporadic results. You will stumble when asked for a discount and may well end up giving one! You may start to lose motivation when you get rejected by someone and you find out they buy elsewhere.
Getting in the right mindset is critical and the very first thing you need to before anything else when building a business in my opinion. Forget reading up and watching more webinars on how to grow sales through Facebook until you truly believe in yourself and your product and are prepared to stand up and shout it out from the rooftops how fabulous you are.
And once you have that cracked, as fired up and enthused as you may be about creating your own business, it will take hard work, commitment and personal investment on your own part along with self-responsibility for making things happen. It’s quite simply not going to happen overnight.
You will hit hurdles. The unexpected will happen. You won’t always get what you want.
The time will never be right and nothing will ever be perfect.
And this is where the determination and the right attitude will be the difference between winners and losers.
You can sit back, feel that life is unfair and ultimately give up. Or you can decide that you will get up off your backside and keep battling forward.
Putting it quite simply …
The action takers win
And that’s where I come in. I will keep you motivated and inspired to keep taking those small steps forward that lead to great results.
I know how hard it can be when you are starting out and struggling against one hurdle after another. I will be there when you need me, so you need never feel alone again.
If you have a dream, if you have a burning passion, get in touch. You have nothing to fear and everything to gain.