Why are your Facebook likes getting less and less
Have you noticed your reach on Facebook is getting less and less?
You are coming up with what you think are fabulously creative posts and yet still there the comments and likes are so intermittent as to be non-existent?
Well, here is the reason why.
Firstly, one of the simplest reasons may be the huge increase in the number of people using the platform. This means that you are now trying to gain attention from a far larger pot than you were a couple of years ago. More and pages are being created on a daily basis so you really need to make sure that you know who your ideal client is and post things that are going to captivate your audience.
But the other reason that has cropped up relatively recently is that Facebook surveyed hundreds of thousands of people and the overwhelming response was that they didn’t want to see so much promotional content. They wanted to see interesting posts.
Facebook is rewarding quality, not quantity
Therefore, Facebook decided to reward those that created quality content that their audience really wanted to hear about rather than the constant promotions and gimmicks that are so frequently posted.
Facebook is less and less likely to show overly promotional posts that use calls to action and push for sales, to enter competitions etc.
Facebook will seek out those posts that gain interactions such as likes, shares and comments which show they are quality, relevant posts and they will help these posts to reach a wider audience.
Overall, the Facebook algorithm is rewarding those pages who post less and focus on quality rather than those which post numerous times each day that is not of much interest to the audience.
Too many people trying to widen their reach when it drops by posting more often (up to 10 times per day), but this is simply going to work against you.
To increase your reach, you need to make sure you write your posts for what your target audience wants to hear and read. Stop trying to sell so much and concentrate more on giving value and starting to build trust and relationships.
You can still promote your business of course but use your language carefully.
Rather than saying ‘click the link to buy’ try something along the lines of ‘there is something amazing awaiting you on the other side – go check it out’. Do you see the difference?
A few other tips include:
Schedule posts from Facebook rather than a third party software
Some people believe that third party apps, such as scheduling posts from HootSuite, Buffer or similar, will affect reach.
I have tried to get conclusive answers to this but there is so much conflicting information out there. If your reach is significantly dropping and you use third party apps, it may be worth trialing using Facebook’s own scheduler for a while and seeing if it makes any difference. (Do let me know the results in the comments box).
Upload videos directly to Facebook, not via YouTube links
There is numerous research that Facebook favour videos that are uploaded directly to its site rather than via links from YouTube. According to a study by Loren Baker of Search Engine Journal, they discovered that on average, native videos reach 2.04 times more people, receive 2.38 times more likes, 2.67 times more shares, and 7.43 times more comments.
Quite simply, Facebook does not like anything that drives traffic away from its site to an external source. Therefore, any post taking the audience away will simply get less reach.
Don’t overuse links to your website.
Leading on from the point above, Facebook wants to keep people on its site, not to take people away to other platforms. I have seen a few people using a new trick to try and get over this were rather than putting the external link in their main post, they create the post and tell people to look in the comments below for where to go for further information. They then simply put the link as a comment below.
Aim to gain interaction.
Facebook will increase reach to those posts that get likes, comments and even the amount of time someone spends viewing the post.
So how you can encourage this?
People like to feel good, laugh, know the latest gossip and news and be shocked! Think how you can use this in your posts. Use motivational posts, let them in on something funny that has happened in your day, give them the latest hot off the press news. These can be the type of posts that will gain likes, comments, and shares. Ask simple but fun questions!
Now for a disclaimer. At the time of writing, I believe my research and findings to be correct. But good old Facebook can change its rules and algorithms at any moment so test what works for you best and keep an eye what others are doing that are getting the interaction you so desperately want.
P.S. Want a little help getting a post like? Pop the link in the comments below and I will pop over and take a look and if it’s a good one, may just leave you a like and a comment😊
Are you breaking Facebook rules
Over recent weeks, I have had a number of new ladies join my Facebook group only for them to have their posts deleted and a message being sent explaining why and what to do in future if they want to stay in the group.
I have also had a few ladies contact me as they have found themselves banned from other groups that they were in.
I’m sure the majority of us use other social media groups to build relationships and promote our businesses but before you fall foul and get yourself banned, try adhering to these simple rules.
When joining a new group, before doing anything else, READ THE GROUP RULES
It’s so simple but so many don’t bother to do it. The rules can usually be found in the group description or sometimes at the top of the page as a pinned post. If you don’t read the rules, you are pretty rude and don’t be surprised if you get kicked out.
And here are a few other things to consider:
Mistake 1 – Promoting Yourself in a Non-Promotional Group
It’s quite simple – you will get banned. There are a number of groups that don’t want their feeds saturated with ‘you can make a million in a week – come find out how’ or some other promotional spam. Even if it’s not spam, if it’s a non-promotional group, you can’t promote in it. Simples!! Which part is not understood? It really annoys me that people join my group and can’t be bothered to read the description and group rules. if they are that lazy, I simply ban them.
Mistake 2 Jumping on Someone Else’s Post to Promote Yourself
This is what happens. Someone asks a question or starts a conversation. They strike up a conversation with their ideal client and are building a relationship with them by giving them valuable help and advice. You see this and decide to jump on board. You leap in to tell the ideal client what you can do to help them and tell them to get in contact.
Let me tell you, THIS IS PLAIN BLOODY RUDE AND UNACCEPTABLE
Don’t be so lazy. Go start some conversations of your own.
Mistake 3 Sending Friend Requests and Private Messaging Other Members
This has to be one of the biggest irritants of all time. It’s false. It’s spammy. It makes you look unprofessional and desperate.
Before approaching anyone privately, you need to build a relationship with them. Not just jump on them as soon as you see a glimmer of an ideal client.
If you are genuinely offering free help to them or giving them some valuable advice in private, then ok. But if your sole intention is to sell to them, don’t be surprised if they report you to admin and you get yourself banned instantly from the group.
Mistake 4 – Joining a Group and Making your First Post a Promotion
Why would you do this? Again, it makes you look unprofessional and desperate. You wouldn’t go to a dinner party where you didn’t know anyone, walk into the room and start shouting at everyone what you do. You would (if you have any manners) walk in, introduce yourself, ask others what they do and get to know people a little first.
You need to start building relationships and trust before bleating about what you do. I would suggest at least a couple of weeks of interacting with others and getting the feel of the group before any type of promotion.
Mistake 5 – Arguing with Admin
Yes, sending private messages to admin that you have a special case for promoting your latest craze and telling them how to run their group is likely to get you banned also. I have had a few of these in the past where people have contacted me to say how everyone wants promotions to be allowed freely so I ought to change the rules. Nope!! My group. My rules. If they don’t like it they can go somewhere else.
In future, use some common sense and some manners when joining groups for the first time. Yes, we all mistakes but learn from them and be respectful to others. Alternatively, set up your own group and do whatever you want!
A few years ago I was in a really bad way. Severe illness had decimated my health and career. A disastrous relationship had gutted me emotionally. My life had gone up in flames (literally, my ex set the house on fire). I was living in my mum’s box room, flat broke, in tens of thousands of pounds worth of debt, and utterly devoid of hope.
Starting my own business was a revelation for me. Working on my terms, to my timetable. I could focus on what I love (writing), earn a living, and still have time to work on my health.
Entrepreneurship was a gift from the gods, truly, but it wasn’t half a lot of work…
How I Escaped The Eternal Hamster Wheel…
For the first couple of years I did okay. I paid down my debt. Everything ticked over. But I was nowhere near the income level needed to bust me out of the rut in which I was myred. I craved independence, freedom, an escape from the eternal hamster wheel of marketing (not to mention my mother’s box room). I’d done all the courses, watched all the vlogs, read all the blogs; I’d devoured everything I could find on digital marketing but something wasn’t quite clicking.
It was kind of working.
I had clients, money was coming in, I was steadily raising my profile, it just wasn’t enough…
Enter Angie Taffs: The Woman Who Changed My Business (And Life)…
Hustling my butt off for a couple of years had one tangible benefit: I had a lot of friends and contacts in the entrepreneurial world. One of those was Angie. I was a member of her Facebook group, and had been following her for a while, so when a webinar she was running popped up in my newsfeed, I jumped right on it.
Little did I know…
Angie’s webinar was a revelation. She shared one fairly simple tip for managing clients and it transformed my business. I honestly wouldn’t have believed how powerful it was until it actually happened.
The premise is really simple: give people a free sample of what you can do; leave them craving more.
Not a freebie, or a download, a cheat sheet, or a blog/vlog, an actual sample of your paid products or services.
I baulked at this to begin with. Badly. I’m a copywriter. Offering a free sample of my work meant a lot of work for me. Writing a whole blog post, in fact. But Angie’s explanation made a great deal of sense, and while I was going great guns building my tribe, I was really struggling to convert them.
Educating them on the benefits of hiring a copywriter to produce regular, awesome content was easy enough. Getting them to take that final leap was considerably harder.
Hiring a freelancer is scary.
What if they’re a bad fit? What if they can’t really write? What if they take your money and don’t deliver? What if, what if, what if…
Allaying Their Fears And Showing My Chops…
Much as it made me flinch, I had faith. I began offering a free blog post. No strings, no catch. An actual, bonafide, free version of a service that would usually set you back (at that time) £25.
This did two things: allayed my tribe’s fears and concerns about making that final leap; and allowed me to really show my writing chops. It’s one thing to say you’re a great copywriter, it’s quite another to hand over a shining, polished, perfect example of exactly what you can do for a person’s business, complete with all the bells and whistles (in my case, royalty free images, memes, and a week’s worth of Tweets…yes, still for free!).
The Results Of Angie’s One Super Powerful Trick…
The response was phenomenal.
In marketing, a 2% conversion rate is reasonably good. 5% is good. 10% is epic. Anything above 10% is magical wildfire of supernatural origin.
The free post I instigated using Angie’s method has…wait for it… a 75% conversion rate.
Yes, it’s a lot of work writing them, but it’s so worth it!
Here’s How You (More Than) Double Your Income…
You want serious numbers? I analysed the conversions on my free blog post, here’s what I found…
- Three out of four people who sign up for a free post become paying clients.
- Of those clients, one in three spend an average of £35 on a one-off service.
- One in three spend an average of £300 on either a one off service bundle, or repeat business in lower-ticket items.
- One in three spend an average of £3,500 on monthly blog packages (and that’s just how much they had spent in December 2016 – most are still monthly clients, so that figure gets higher every month!).
- One in three of these new clients recommend me to a friend, who sign up for their own free post, or simply buy a service outright, to the tune of £500 a piece (again, on average, again, growing each month!).
- The financial reward I receive is over £1,000 per free blog post I write (including those that don’t convert) and growing monthly.
The Bottom Line…
Since I started running this offer, my business has thrived. I soon had a gaggle of clients. I put my prices up, expecting to lose a fair few. I didn’t lose any. I kept on hustling, and before the year was out I was debt free, and living in a house of my own. I invested more in the tech needed to action Angie’s epic system, and experienced another big boom in my income.
I had more clients than I could handle.
After rebranding and refocusing entirely on copywriting, I put my prices up again.
The free posts I offer are now worth £55 a piece, and they are still available for free to all new clients. I’ve not done the maths on the offer since the end of 2016, but I can tell you that my monthly income has more than doubled since then. Angie’s offer isn’t the only thing affecting that; I launched a new vlog in January that had a massive impact. But content marketing can only get you so far. It builds you tribe, it grows your list, but you still need that ineffable magic charm that converts your audience into paying clients.
That gives them the final shove.
Of all the coaches I’ve worked with, watched, read and listened to, Angie is the only one who showed me exactly how to do this. For that reason alone, I refer to her as The Woman Who Changed My Business.
But she didn’t just change my business, she also transformed my life.
If you want your business to be the mechanism that enables you to live a happy, fulfilling life of freedom, doing what you love best, this girl can show you how…
Thanks, Angie, you’re an absolute superstar!
Many thanks to Hazel Butler from The Write Copy Girl for this wonderful guest post. Having feedback like this fills me with joy and makes all my work worthwhile.
It’s all very well using SEO and sales funnels to drive people to your website, but what is the point if once they get there, they don’t take any action?
Not a lot really.
So many small businesses market their websites to the nth degree but fail to look at their site from a viewer’s point of view as to what message it gives and how easy it is to navigate. I have found this recently with far too many websites that I have looked at. I have been intrigued by marketing messages and followed links to sites where I have been left confused and disappointed. I can’t find the information I was expecting, links didn’t work and my interest (and trust) was rapidly lost.
If you aren’t getting the results you want from your website, check out the following points. And then get someone else to check it out for you also as a visitor. Too often we know what we are looking for with our sites and so miss the blindingly obvious (been there, done that and got the tee-shirt!)
What you do
Is it clear exactly what your business does as soon as people come to your site? It’s amazing how many sites fail to get this point effectively.
And, as a simple rule I would suggest:
- Pre-head: What problem do your ideal clients have
- Headline: How can you solve this – what big promise are you giving them
- Sub-head: Why are you different, better and easier than whatever else they’ve tried. Include here a reason for them to believe you such as a strong testimonial.
Get your core information in the fold of the website home page (the top part of the page that people see first without having to scroll down.
Make it easy for people to be able to contact you. Don’t let readers have to search around for some tiny link that can be easily missed. Make your contact details such as email and phone number prominent and obvious. It can also be worth letting viewers how long it will take for you to respond or when your working hours are.
Up to date information
So often sites have links to information that is years out of date. This is simply lazy. Either update the information or get rid of it. If you don’t, you run the danger of visitors wondering if you are still actively in business or whether you have lost heart.
Look at the following when checking to links leading to information:
- Blog posts
- Latest news
- Social media links – So often I come across links to social media pages that haven’t had a post on them for years upon years. Either update your social media channel with relevant info or remove the link – it’s one of my top bug bears!!!!
- Offers – if an offer has expired, remove it!!! You don’t want to get a viewer all excited about something you are offering only for them to discover it isn’t available anymore.
Don’t overload your home page with so much information that people get lost and confused and don’t where to go first. Speak to your ideal and their problem. Lead them off to specific pages for more information. Keep your home page simple and uncluttered so readers can see what they want quickly and clearly.
Is your site easy to navigate? This again is an area where I strongly getting someone else to check your site out for you. You may know where all the key information is but do your readers.
I was recently taking part in a mini-course on a site where I got totally confused as to where I needed to go to access the key information. Links weren’t working and it simply wasn’t obvious where to go. When I flagged this up to the site owner, they gave me instructions which resulted in clicking on no more than 4 separate links to get where I needed to be.
Really? No! One click from grabbing someone’s attention to take them where they need to be. Hasten to say, I gave up on the mini-course and won’t be making any purchase from this business as it was simply too confusing and time-consuming trying to work the site out.
If you want to make prospective buyers feel confident enough to part with their hard-earned cash and buy from you, you need to have some basics in place. It is crucial to have terms and condition on your site to inspire trust and avoid future conflicts.
These terms and conditions should include as a bare minimum:
- A clear definition of what products or services will be provided
- Payment terms – how to pay, when payment is due
- Any guarantees or warranties offered
- Delivery times and any additional delivery costs
- Returns/refund policy
- Cancellation policy
It still amazes me how many sites are missing this key information. I was going to make a purchase a while ago of a product for a present, but no matter how hard I tried, I could not find any information on how long the delivery time would be. As I needed the item for a specific date, I didn’t place the order.
As mentioned previously, once you have checked your website for all these points, go get someone else to check for you also. I offer this service to members of my Small Business Kit and give feedback as to how to improve their sites so come join up and I’ll check your site for you.
I do my best to support small independent traders, so just recently I made several purchases from members of my Facebook group along with a few from promotions I had seen in other groups, all of whom were small business owners.
I made a point of letting people know I had purchased in order to help boost their posts and help promote their business.
The response I got was quite varied.
The first lady I purchased off and left a comment for, saying how excited I was to have placed my order and was looking forward to receiving my goods, completely ignored my comment. Not even a like even though I had tagged her! However, a comment below mine got an instant response from someone who was obviously a friend as she said she would drop the order over when they went out for drinks later.
How did that make me feel?
Ignored (obviously) and that my purchase was insignificant and not of any value to her.
A few days later I received my product and that was that.
The second purchase that I left a comment for did manage to get a ‘like’ but no reply or further interaction with me.
How did this leave me feeling? That she wasn’t really bothered by my purchase either. Another example of how not to create raving fans for her business.
Again, product received but this time with a card asking me to rate the business on social media. Hmm! Now then. As I had been ignored previously, would I take time out to do this. Maybe, maybe not.
How to create raving fans
Now take a moment to compare this was another purchase further along the line.
Here I did exactly the same. Completed the purchase and left a comment on their promo post whilst tagging them so they couldn’t miss it.
The difference in the response I got here was so far removed from the first couple.
Hallelujah!! Someone cares!
I had a reply to my comment thanking me so much for my support and that she was as excited as I was about sending my purchase to me as I was in receiving it as she knew I would love it.
Between my order and my receipt of the same, the lady kept me fully updated via email. Again, I received an email thanking me for my order and with an expected dispatch date. I then received a lovely email saying how my order had just been lovingly wrapped and taken to the post office so would be with me soon.
When the order arrived, it was beautifully packed in tissue paper and tied with a piece of ribbon along with a business card that had a handwritten message on.
How did this purchase make me feel? It made me feel valued and warm and fuzzy inside that I had supported a small business that really appreciated my support.
Out of these three businesses, who do you think I will return to when I go to make future purchases? Which ones are creating raving fans and which ones aren’t? I’ll give you one guess.
The moral of the story here is that if you are going to promote your business on social media, then get social! If someone takes the time to make a purchase and flag up your business to try and support you, then at least have the courtesy to respond to them. It only takes a few seconds to say thank you.
Remember, it’s now what you say or what you do, it’s how you make people feel that matters and will determine if they return to you to buy from you again or not.
Does this resonate with you? Yes or no? Leave a comment and let me know below.