Getting in the right mindset for business

Getting in the right mindset for business

This month in my business club, I am working with the ladies on getting into the right mindset for business.  But why is this so important.

Well, it’s as simple as this.  You can have the best product or service out there, you can know everything there is to know about how to market it to your ideal client, but if you don’t have the right mindset, you just won’t have the confidence to go out there and go after those paying clients.

You may well dabble a little here and there but you will get sporadic results.  You will stumble when asked for a discount and may well end up giving one!  You may start to lose motivation when you get rejected by someone and you find out they buy elsewhere.

Getting in the right mindset is critical and the very first thing you need to before anything else when building a business in my opinion.  Forget reading up and watching more webinars on how to grow sales through Facebook until you truly believe in yourself and your product and are prepared to stand up and shout it out from the rooftops how fabulous you are.

And once you have that cracked, as fired up and enthused as you may be about creating your own business, it will take hard work, commitment and personal investment on your own part along with self-responsibility for making things happen.

There is no point sitting and dreaming about what you are going to do.  You have to get off your backside and do it!

Putting it quite simply …

Action takers win

The following tip is from one of the wonderful ladies in my business group. We were talking about how it’s ok doing all your planning and getting motivated, but at some point you are simply going to have to take action.

Karen Thomas from Red Oak Coaching showed us an example of what she uses in her workshops.  She held a tealight in her hand and asked everyone to close their eyes and really focus on blowing out the candle.  The reality of course was that when everyone opened their eyes, the candle was still lit.

It was only when someone took action and used their breath that the candle was able to be blown out.  It’s all very well having plans and dreams but basically until you get off your arse and take some action, nothing is going to materialise.

Harsh but fair.

And Karen has allowed me to share her video with you to watch.

What are you going to take action on today?  Leave a comment below and let me know.

 

Related article: Having the mindset of a successful business owner

 

If you don’t believe in yourself, why should anyone else?

If you don’t believe in yourself, why should anyone else?

Right then ladies.  I have had a few calls for help just lately from women who are setting up their business or in the very early stages. They have come to me as they are feeling so overwhelmed when going on social media and seeing how many others there are doing the same as them and who are more experienced and more qualified.

This awful realisation is stopping them dead in their tracks and leaving them feeling deflated and like they ought to give up now.

Well, stop!!!!

When you do look for Facebook groups, DO NOT get put off by the more knowledgeable and qualified people than you.  Take inspiration from them.  If they can do it, so can you.  Think how they got to where they are and be determined to get there as well.  They had to start somewhere and inevitably, when they started they would have had the same issues as you.  The difference is that they ploughed on regardless and remained absolutely determined to get where they are today.

A flower does not think of competing to the flower next to it. It just blooms.

Also, in your industry, people buy people.   They will choose who they connect with and who they feel comfortable with rather than who has the most letters after their name.  Think about what qualities you have that your competitors don’t.  This could be quite something as simple as your location, your age (does a 70-year-old woman really want to be advised how to do her make up by a 20-year-old? – maybe, but quite possibly not), your positioning in the market place and a whole host of other reasons.

I once decided not to use someone purely because of her voice.  Yes, it sounds crazy but her voice really grated on me and I just couldn’t listen to her.  Accents can also play a part here.

And at the end of the day, think about how many people are out there who need your service.  They can’t all be served by just a couple of people.  There is more than enough work to go around for everyone.

So, stop being self-defeatist before you have even started.  List all your qualities and start to keep a list of all the reasons that people WOULD deal with you rather than focusing on why they wouldn’t.

Come on.  Start to believe in yourself because quite simply, if you don’t believe in yourself, why should anyone else?