Do you rely heavily on Facebook for your marketing? If so ….
Are you aware of the perils of using Facebook?
On Monday the Facebook page for the world’s largest social media magazine, Social Media Examiner, page disappeared. Yep! Gone completely without warning! This page had over 380,000 followers and is an excellent source of information but for some unknown reason it went!
The owner, Michael Steizner, posted this message on his own Facebook page.
And this message appeared on their Google+ page.
What transpired from messages posted in response was this has happened to numerous followers ranging from pages with fans of just a few hundred, to one with over 3 million followers!!!
This proves that can happen to anyone at any level. I personally know of a lady who sold handbags through her Facebook page and had just over 4000 followers. Overnight her page disappeared and she lost contact with all these prospective customers. She had to start from scratch again and in the meantime her business basically stopped.
So please don’t sit back and think it will never happen to you. Hopefully it won’t but any business should put plans in place to protect yourself should it happen to you.
Remember, something like this can happen to anyone and any business and once your page is gone, it’s gone!! You are unlikely to ever get it back.
As a business you don’t own your fans or your page so if your page goes you lose contact with these people.
What can cause my Facebook page to disappear
There are a number of reasons why a Facebook page can disappear such as:
- An administrator deleting or un-publishing the page. Make sure you know who has access to make changes to your page and remove anyone who should not have permission anymore.
- A breach of Facebook guidelines. So many Facebook users are totally unaware of the guidelines. One of the most common breaches I see are pages running competitions and asking for likes and shares in order to enter which is a direct breach. If this gets spotted and reported you are in serious danger of your page being removed.
- Using your personal profile as a business page. Again, this is a breach of Facebook guidelines. If you haven’t already read it, have a read of the article Facebook Business Page vs Personal Page
- Technical issues. It appears this may be the case with Social Media Examiner and their page has now been restored. However, there is no guarantee that once your page has gone that it can be recovered.
The key lesson here is DO NOT put all your eggs in one basket. Do not purely rely on one social media platform for all your marketing. Always make sure you list build so that whatever happens outside of your control, you have a database of email addresses that allows you to retain contact with your prospects and fans.
What can I do to get my Facebook fans on to my mailing list?
Here are a few tips to help you get your Facebook fans on to your mailing list:
Have an opt-in form
Put an opt-in form on your website so that when you post your blog on your Facebook page and readers get taken to your site, they have the option to sign up. Put one in the sidebar and at the top or bottom of your blog posts so that people can easily subscribe to get future news and information delivered directly to their inbox.
Offer an incentive
In order to make it more attractive for people to sign up, offer them a freebie to download when they sign up. If you are in the holiday home industry this could be something such as ‘Top 10 things to look for when booking a holiday’ or ‘A guide to choosing colour for your home’ if you are an interior designer.
Post links to your opt-in form
Make sure you have a link to your opt-in form everywhere you can. Use Facebook apps to add one to your business page and include the link at the bottom of your Facebook posts.
Ask for email addresses in groups
If you are in a group on Facebook and someone asks a question which you take the time to answer, ask them for their email address to send some further information. Send them a little extra info and let them know you will add them to your mailing list (with the option to unsubscribe) for any future news.
Ask interactive fans for email address
When a person comments on one your posts you now have the option to send them a message (see pic below). Use this to thank them for their comment and to invite them to join your mailing list (remember to send them the link).
So now you know the perils of using Facebook and to how to protect yourself.
I hope you have found this article useful and please share the love and pass on to anyone else you know who has a Facebook business page.
What everybody ought to know about using a personal page for promoting their business on Facebook
Are you still using your personal Facebook page for promoting your business? If you are, stop right now!
Facebook may remove it
I see so many of these so just have to share some words of warning about using your personal page for business use. Facebook frowns upon using a personal profile for business use and I have known a few people who have had their pages removed for doing this. They had built up a significant following but had their business name on the page rather than just their own name which got flagged up to the powers that be at Facebook ivory towers. I only know of one lady who had a polite warning and told to change it but I know of two others whose pages just disappeared! All their Facebook contacts gone and nothing they could do about it.
Keep your personal and business life separate
Aside from this, you really want to try and keep your personal and business persona’s separate. You may have just started up a small business which you promoted to your inner circle of family and friends but as your business grows you will want to widen this audience. Do you really want strangers seeing photos of you on a night out? Is this giving a professional image to your business? And even if you don’t have the tendency to go out on a Saturday night and roll around the floor drunk, are you comfortable with potential clients seeing your innermost personal conversations with friends and family? And again, even if you don’t post much personal information on your page, you have no control over what your darling friends may post on your wall that has the danger of causing embarrassment.
You will lose potential followers
Another significant problem with using a personal page is that people who don’t know you can’t ‘follow’ or ‘like’ you as a business. They have to add you as a friend which then in turn allows you to see all of their personal information on their Facebook page. People who don’t know you are unlikely to be comfortable doing this and you will miss out on an opportunity to connect with people outside of your circle of friends.
If you are using a personal page to market your business on Facebook, go change it now and invite your friends across to like it. Even easier than that, Facebook has made it easier to migrate your personal page to a business page if you wish and they have an easy to follow guide here.
And once you have your new Facebook page set up, pop over to The Small Business Kit and share it for others to see.
*If you would like to know more in depth detail about Facebook marketing and how to make it work for your business visit The Small Business Kit and become a member today, all for less than your weekly vanilla latte!
Why use Facebook for business
Facebook is still an incredibly powerful source in the world of social media and can be an important part of a small business marketing strategy. Too many small business owner dismiss using Facebook as they confuse personal pages with business pages and say they do not like seeing pictures of people’s dinners each day. Stop those thoughts right now. It is not what you like, but what your potential customers like. The people posting personal pictures could come across your business page and be your ideal client who go on to buy from you.
Without Facebook, your business is missing out on a huge untapped source of potential new customers who don’t know you exist yet. That in itself should be reason enough for you to realise that Facebook marketing is important for small businesses.
Here are three of the benefits of using Facebook as part of your social media marketing:
Get ahead of your competitors.
Have a look at your competitors. Are they on Facebook? How many followers do they have and what sort of interaction are they getting? If your competitors are getting results with their Facebook page, you should be trying to do the same, and better! Follow what they are doing well and better what they are failing at. Get ahead of the game and be the leader in the Facebook campaign.
Simple and effective (if done properly!)
It will take time initially to get your Facebook page set up and then more time to main interesting and engaging articles to attract people to your page. But once it is set up and running, it really is a simple process and it makes it easy for clients to engage with you and share your business brand thereby raising your profile. Ultimately, others will start doing some of the work for you by sharing your articles. How much simpler could it be?
If you are not on social media for business purpose, you are invisible
The number one social media channel is still Facebook and every type of business uses it from the one man band to the large corporates such as Coca Cola. So many people use Facebook these days to search for information on companies and to find what they need. How often have you seen a post asking for a recommendation for a gardener, hairdresser or plumber? I see loads. And then I see the responses where people have posted links to the appropriate business Facebook page. If they can find you here easily, job done. If they have to spend time trying to find your details elsewhere, you may well lose them as they will simply come across your competitor’s details instead. . Remember, If your potential customers are using Facebook and you are not on there, you are ultimately invisible.
These are just three of the hundreds of Facebook tips for business that illustrate why you shoul be using Facebook for business.
If you would like more in depth information on using Facebook for your small business, how to set it up and maintain it, join The Success Club today.