Genius ways to get worldwide visibility for your business

Genius ways to get worldwide visibility for your business

Two genius examples of how to get your business in front of a worldwide audience

This past week I saw two pieces of marketing genius.  They were completely different from each other but both had sprinklings of magic within them.

One was not done to promote a business and was done completely off the cuff without any payment and gained phenomenal media attention worldwide.. The other was indeed a little more premeditated, was a business promotion and cost money.  But the way it was done again gained worldwide attention and gained tremendous visibility for the business in question.

The simple joys of life

The first was by the wonderful Candace Payne.

No, she doesn’t run her own business but she has wiped the floor as far as visibility is concerned and become an online sensation. And how? All by being herself and having some fun.

Candace is the lady who simply went out, bought a Chewbacca face mask, put it on in her car and screamed with laughter whilst recording it all on Facebook live.  During her gales of laughter she spoke about her antics being one of the simple joys of life.

Candace Payne

She didn’t sit back and plan how to get views and likes on Facebook. She didn’t watch endless webinars on how to create a perfect video or how to master Facebook live. She just got out there and did her own thing.

And the result has been simply breath-taking!  She has so far had 1.5 million views of her Facebook live video, breaking all records. She has appeared on the James Corden show.  She got to visit Lucas Film Studio where Star Wars was made.  She got invited to the headquarters of Facebook.  She is getting to meet movie stars and everyone wants to have her in their life.

Off the back of all this publicity, Candace has created a line of clothing being branded to enjoy the simple joys in life and her business is booming after just a few days.

I think we can all take a lesson from her to stop over thinking things, stop planning to the nth degree, stop trying to be someone you are not and to be true to yourself and let your true personality shine through. Oh, and stop taking life so seriously and have some bloody fun!!!

Way to go Candace

 Free?  Did you say free???

The second example is somewhat different but still just as brilliant in itself.

A local businessman, Rob Braddick, who owns a number of businesses in the area went and purchased one of the council car parks near to one of his restaurants, The Pier House in Westward Ho!  He then pictured himself in front of the parking meter, covering it up and declaring the park could be used for free.  Yes, FREE!!!

Robert Braddick

His social media post declared:

‘HOT OFF THE PRESS……
As of 4pm today my company ‘Braddicks Leisure Ltd’ has acquired a long lease on SEAFIELD CAR PARK at the end of Merley Road.

With immediate effect I’m making it FREE,yes FREE for the community and the public to use.

Please do park up and stroll over to The Pier House for a coffee or a cold pint.(not free!)

Enjoy.’

He paid thousands for the privilege of owning the car park so was he not mad to want to charge people to use it?

Obviously not.  The publicity he gained off the back of this gesture was quite frankly incredible.  His story got picked up on and was published in national newspapers, radio stations and shared thousands of times on social media.

Local people are visiting his venue to have their picture taken with him with a typical comment on social media stating

‘Just shaken hands with the most famous car park long-leaseholder in the world (surely Sir) Robert Braddick!’

 

‘Ooooh, super excited to be able to sneak this little podcast in today -possibly the most talked about carpark in the UK! Behind the scenes with Rob Braddick – the most generous business man in Devon.’

He has been hailed as a ‘hero’, ‘star’ and ‘legend’ and has whipped up a media frenzy.

If he had spent thousands of pounds on paid advertising, there is no way his money would have gained him the attention that doing something wholly unexpected and out of the ordinary did.  He went against the grain and instead of looking to make immediate gains by charging for his services, he gave something of value away for free.  This got people talking and in the world of psychology, where the power of reciprocity is well documented, people now want to come visit his premises to buy food and drink to pay him back for his generosity.

So the lesson to be learnt here is not to always keep trying to sell.  Think about doing something unexpected, giving something of value away for free and create an environment in which people want to buy from you.

Way to go Robert!

 

What genius way can you think of to raise visibility for your business?  Leave a comment below

The perils of using Facebook for your marketing

The perils of using Facebook for your marketing

Do you rely heavily on Facebook for your marketing?  If so ….

Are you aware of the perils of using Facebook?

On Monday the Facebook page for the world’s largest social media magazine, Social Media Examiner, page disappeared. Yep! Gone completely without warning! This page had over 380,000 followers and is an excellent source of information but for some unknown reason it went!

The owner, Michael Steizner, posted this message on his own Facebook page.

Social Media Examiner

And this message appeared on their Google+ page.

Social Media Examiner

What transpired from messages posted in response was this has happened to numerous followers ranging from pages with fans of just a few hundred, to one with over 3 million followers!!!

This proves that can happen to anyone at any level.  I personally know of a lady who sold handbags through her Facebook page and had just over 4000 followers.  Overnight her page disappeared and she lost contact with all these prospective customers.  She had to start from scratch again and in the meantime her business basically stopped.

So please don’t sit back and think it will never happen to you.  Hopefully it won’t but any business should put plans in place to protect yourself should it happen to you.

Remember, something like this can happen to anyone and any business and once your page is gone, it’s gone!! You are unlikely to ever get it back.

As a business you don’t own your fans or your page so if your page goes you lose contact with these people.

 

What can cause my Facebook page to disappear

There are a number of reasons why a Facebook page can disappear such as:

  • An administrator deleting or un-publishing the page. Make sure you know who has access to make changes to your page and remove anyone who should not have permission anymore.
  • A breach of Facebook guidelines. So many Facebook users are totally unaware of the guidelines.  One of the most common breaches I see are pages running competitions and asking for likes and shares in order to enter which is a direct breach.  If this gets spotted and reported you are in serious danger of your page being removed.
  • Using your personal profile as a business page. Again, this is a breach of Facebook guidelines.  If you haven’t already read it, have a read of the article Facebook Business Page vs Personal Page
  • Technical issues. It appears this may be the case with Social Media Examiner and their page has now been restored.  However, there is no guarantee that once your page has gone that it can be recovered.

 

The key lesson here is DO NOT put all your eggs in one basket. Do not purely rely on one social media platform for all your marketing. Always make sure you list build so that whatever happens outside of your control, you have a database of email addresses that allows you to retain contact with your prospects and fans.

 

What can I do to get my Facebook fans on to my mailing list?

Here are a few tips to help you get your Facebook fans on to your mailing list:

Have an opt-in form

Put an opt-in form on your website so that when you post your blog on your Facebook page and readers get taken to your site, they have the option to sign up.  Put one in the sidebar and at the top or bottom of your blog posts so that people can easily subscribe to get future news and information delivered directly to their inbox.

Offer an incentive

In order to make it more attractive for people to sign up, offer them a freebie to download when they sign up.  If you are in the holiday home industry this could be something such as ‘Top 10 things to look for when booking a holiday’ or ‘A guide to choosing colour for your home’ if you are an interior designer.

Post links to your opt-in form

Make sure you have a link to your opt-in form everywhere you can.  Use Facebook apps to add one to your business page and include the link at the bottom of your Facebook posts.

Ask for email addresses in groups

If you are in a group on Facebook and someone asks a question which you take the time to answer, ask them for their email address to send some further information.  Send them a little extra info and let them know you will add them to your mailing list (with the option to unsubscribe) for any future news.

Ask interactive fans for email address

When a person comments on one your posts you now have the option to send them a message (see pic below).  Use this to thank them for their comment and to invite them to join your mailing list (remember to send them the link).

Facebook message option

 

So now you know the perils of using Facebook and to how to protect yourself.

I hope you have found this article useful and please share the love and pass on to anyone else you know who has a Facebook business page.