Why are your Facebook likes getting less and less
Have you noticed your reach on Facebook is getting less and less?
You are coming up with what you think are fabulously creative posts and yet still there the comments and likes are so intermittent as to be non-existent?
Well, here is the reason why.
Firstly, one of the simplest reasons may be the huge increase in the number of people using the platform. This means that you are now trying to gain attention from a far larger pot than you were a couple of years ago. More and pages are being created on a daily basis so you really need to make sure that you know who your ideal client is and post things that are going to captivate your audience.
But the other reason that has cropped up relatively recently is that Facebook surveyed hundreds of thousands of people and the overwhelming response was that they didn’t want to see so much promotional content. They wanted to see interesting posts.
Facebook is rewarding quality, not quantity
Therefore, Facebook decided to reward those that created quality content that their audience really wanted to hear about rather than the constant promotions and gimmicks that are so frequently posted.
Facebook is less and less likely to show overly promotional posts that use calls to action and push for sales, to enter competitions etc.
Facebook will seek out those posts that gain interactions such as likes, shares and comments which show they are quality, relevant posts and they will help these posts to reach a wider audience.
Overall, the Facebook algorithm is rewarding those pages who post less and focus on quality rather than those which post numerous times each day that is not of much interest to the audience.
Too many people trying to widen their reach when it drops by posting more often (up to 10 times per day), but this is simply going to work against you.
To increase your reach, you need to make sure you write your posts for what your target audience wants to hear and read. Stop trying to sell so much and concentrate more on giving value and starting to build trust and relationships.
You can still promote your business of course but use your language carefully.
Rather than saying ‘click the link to buy’ try something along the lines of ‘there is something amazing awaiting you on the other side – go check it out’. Do you see the difference?
A few other tips include:
Schedule posts from Facebook rather than a third party software
Some people believe that third party apps, such as scheduling posts from HootSuite, Buffer or similar, will affect reach.
I have tried to get conclusive answers to this but there is so much conflicting information out there. If your reach is significantly dropping and you use third party apps, it may be worth trialing using Facebook’s own scheduler for a while and seeing if it makes any difference. (Do let me know the results in the comments box).
Upload videos directly to Facebook, not via YouTube links
There is numerous research that Facebook favour videos that are uploaded directly to its site rather than via links from YouTube. According to a study by Loren Baker of Search Engine Journal, they discovered that on average, native videos reach 2.04 times more people, receive 2.38 times more likes, 2.67 times more shares, and 7.43 times more comments.
Quite simply, Facebook does not like anything that drives traffic away from its site to an external source. Therefore, any post taking the audience away will simply get less reach.
Don’t overuse links to your website.
Leading on from the point above, Facebook wants to keep people on its site, not to take people away to other platforms. I have seen a few people using a new trick to try and get over this were rather than putting the external link in their main post, they create the post and tell people to look in the comments below for where to go for further information. They then simply put the link as a comment below.
Aim to gain interaction.
Facebook will increase reach to those posts that get likes, comments and even the amount of time someone spends viewing the post.
So how you can encourage this?
People like to feel good, laugh, know the latest gossip and news and be shocked! Think how you can use this in your posts. Use motivational posts, let them in on something funny that has happened in your day, give them the latest hot off the press news. These can be the type of posts that will gain likes, comments, and shares. Ask simple but fun questions!
Now for a disclaimer. At the time of writing, I believe my research and findings to be correct. But good old Facebook can change its rules and algorithms at any moment so test what works for you best and keep an eye what others are doing that are getting the interaction you so desperately want.
P.S. Want a little help getting a post like? Pop the link in the comments below and I will pop over and take a look and if it’s a good one, may just leave you a like and a comment😊
Are you breaking Facebook rules
Over recent weeks, I have had a number of new ladies join my Facebook group only for them to have their posts deleted and a message being sent explaining why and what to do in future if they want to stay in the group.
I have also had a few ladies contact me as they have found themselves banned from other groups that they were in.
I’m sure the majority of us use other social media groups to build relationships and promote our businesses but before you fall foul and get yourself banned, try adhering to these simple rules.
When joining a new group, before doing anything else, READ THE GROUP RULES
It’s so simple but so many don’t bother to do it. The rules can usually be found in the group description or sometimes at the top of the page as a pinned post. If you don’t read the rules, you are pretty rude and don’t be surprised if you get kicked out.
And here are a few other things to consider:
Mistake 1 – Promoting Yourself in a Non-Promotional Group
It’s quite simple – you will get banned. There are a number of groups that don’t want their feeds saturated with ‘you can make a million in a week – come find out how’ or some other promotional spam. Even if it’s not spam, if it’s a non-promotional group, you can’t promote in it. Simples!! Which part is not understood? It really annoys me that people join my group and can’t be bothered to read the description and group rules. if they are that lazy, I simply ban them.
Mistake 2 Jumping on Someone Else’s Post to Promote Yourself
This is what happens. Someone asks a question or starts a conversation. They strike up a conversation with their ideal client and are building a relationship with them by giving them valuable help and advice. You see this and decide to jump on board. You leap in to tell the ideal client what you can do to help them and tell them to get in contact.
Let me tell you, THIS IS PLAIN BLOODY RUDE AND UNACCEPTABLE
Don’t be so lazy. Go start some conversations of your own.
Mistake 3 Sending Friend Requests and Private Messaging Other Members
This has to be one of the biggest irritants of all time. It’s false. It’s spammy. It makes you look unprofessional and desperate.
Before approaching anyone privately, you need to build a relationship with them. Not just jump on them as soon as you see a glimmer of an ideal client.
If you are genuinely offering free help to them or giving them some valuable advice in private, then ok. But if your sole intention is to sell to them, don’t be surprised if they report you to admin and you get yourself banned instantly from the group.
Mistake 4 – Joining a Group and Making your First Post a Promotion
Why would you do this? Again, it makes you look unprofessional and desperate. You wouldn’t go to a dinner party where you didn’t know anyone, walk into the room and start shouting at everyone what you do. You would (if you have any manners) walk in, introduce yourself, ask others what they do and get to know people a little first.
You need to start building relationships and trust before bleating about what you do. I would suggest at least a couple of weeks of interacting with others and getting the feel of the group before any type of promotion.
Mistake 5 – Arguing with Admin
Yes, sending private messages to admin that you have a special case for promoting your latest craze and telling them how to run their group is likely to get you banned also. I have had a few of these in the past where people have contacted me to say how everyone wants promotions to be allowed freely so I ought to change the rules. Nope!! My group. My rules. If they don’t like it they can go somewhere else.
In future, use some common sense and some manners when joining groups for the first time. Yes, we all mistakes but learn from them and be respectful to others. Alternatively, set up your own group and do whatever you want!
Two genius examples of how to get your business in front of a worldwide audience
This past week I saw two pieces of marketing genius. They were completely different from each other but both had sprinklings of magic within them.
One was not done to promote a business and was done completely off the cuff without any payment and gained phenomenal media attention worldwide.. The other was indeed a little more premeditated, was a business promotion and cost money. But the way it was done again gained worldwide attention and gained tremendous visibility for the business in question.
The simple joys of life
The first was by the wonderful Candace Payne.
No, she doesn’t run her own business but she has wiped the floor as far as visibility is concerned and become an online sensation. And how? All by being herself and having some fun.
Candace is the lady who simply went out, bought a Chewbacca face mask, put it on in her car and screamed with laughter whilst recording it all on Facebook live. During her gales of laughter she spoke about her antics being one of the simple joys of life.
She didn’t sit back and plan how to get views and likes on Facebook. She didn’t watch endless webinars on how to create a perfect video or how to master Facebook live. She just got out there and did her own thing.
And the result has been simply breath-taking! She has so far had 1.5 million views of her Facebook live video, breaking all records. She has appeared on the James Corden show. She got to visit Lucas Film Studio where Star Wars was made. She got invited to the headquarters of Facebook. She is getting to meet movie stars and everyone wants to have her in their life.
Off the back of all this publicity, Candace has created a line of clothing being branded to enjoy the simple joys in life and her business is booming after just a few days.
I think we can all take a lesson from her to stop over thinking things, stop planning to the nth degree, stop trying to be someone you are not and to be true to yourself and let your true personality shine through. Oh, and stop taking life so seriously and have some bloody fun!!!
Way to go Candace
Free? Did you say free???
The second example is somewhat different but still just as brilliant in itself.
A local businessman, Rob Braddick, who owns a number of businesses in the area went and purchased one of the council car parks near to one of his restaurants, The Pier House in Westward Ho! He then pictured himself in front of the parking meter, covering it up and declaring the park could be used for free. Yes, FREE!!!
His social media post declared:
‘HOT OFF THE PRESS……
As of 4pm today my company ‘Braddicks Leisure Ltd’ has acquired a long lease on SEAFIELD CAR PARK at the end of Merley Road.
With immediate effect I’m making it FREE,yes FREE for the community and the public to use.
Please do park up and stroll over to The Pier House for a coffee or a cold pint.(not free!)
He paid thousands for the privilege of owning the car park so was he not mad to want to charge people to use it?
Obviously not. The publicity he gained off the back of this gesture was quite frankly incredible. His story got picked up on and was published in national newspapers, radio stations and shared thousands of times on social media.
Local people are visiting his venue to have their picture taken with him with a typical comment on social media stating
‘Just shaken hands with the most famous car park long-leaseholder in the world (surely Sir) Robert Braddick!’
‘Ooooh, super excited to be able to sneak this little podcast in today -possibly the most talked about carpark in the UK! Behind the scenes with Rob Braddick – the most generous business man in Devon.’
He has been hailed as a ‘hero’, ‘star’ and ‘legend’ and has whipped up a media frenzy.
If he had spent thousands of pounds on paid advertising, there is no way his money would have gained him the attention that doing something wholly unexpected and out of the ordinary did. He went against the grain and instead of looking to make immediate gains by charging for his services, he gave something of value away for free. This got people talking and in the world of psychology, where the power of reciprocity is well documented, people now want to come visit his premises to buy food and drink to pay him back for his generosity.
So the lesson to be learnt here is not to always keep trying to sell. Think about doing something unexpected, giving something of value away for free and create an environment in which people want to buy from you.
Way to go Robert!
What genius way can you think of to raise visibility for your business? Leave a comment below
Do you rely heavily on Facebook for your marketing? If so ….
Are you aware of the perils of using Facebook?
On Monday the Facebook page for the world’s largest social media magazine, Social Media Examiner, page disappeared. Yep! Gone completely without warning! This page had over 380,000 followers and is an excellent source of information but for some unknown reason it went!
The owner, Michael Steizner, posted this message on his own Facebook page.
And this message appeared on their Google+ page.
What transpired from messages posted in response was this has happened to numerous followers ranging from pages with fans of just a few hundred, to one with over 3 million followers!!!
This proves that can happen to anyone at any level. I personally know of a lady who sold handbags through her Facebook page and had just over 4000 followers. Overnight her page disappeared and she lost contact with all these prospective customers. She had to start from scratch again and in the meantime her business basically stopped.
So please don’t sit back and think it will never happen to you. Hopefully it won’t but any business should put plans in place to protect yourself should it happen to you.
Remember, something like this can happen to anyone and any business and once your page is gone, it’s gone!! You are unlikely to ever get it back.
As a business you don’t own your fans or your page so if your page goes you lose contact with these people.
What can cause my Facebook page to disappear
There are a number of reasons why a Facebook page can disappear such as:
- An administrator deleting or un-publishing the page. Make sure you know who has access to make changes to your page and remove anyone who should not have permission anymore.
- A breach of Facebook guidelines. So many Facebook users are totally unaware of the guidelines. One of the most common breaches I see are pages running competitions and asking for likes and shares in order to enter which is a direct breach. If this gets spotted and reported you are in serious danger of your page being removed.
- Using your personal profile as a business page. Again, this is a breach of Facebook guidelines. If you haven’t already read it, have a read of the article Facebook Business Page vs Personal Page
- Technical issues. It appears this may be the case with Social Media Examiner and their page has now been restored. However, there is no guarantee that once your page has gone that it can be recovered.
The key lesson here is DO NOT put all your eggs in one basket. Do not purely rely on one social media platform for all your marketing. Always make sure you list build so that whatever happens outside of your control, you have a database of email addresses that allows you to retain contact with your prospects and fans.
What can I do to get my Facebook fans on to my mailing list?
Here are a few tips to help you get your Facebook fans on to your mailing list:
Have an opt-in form
Put an opt-in form on your website so that when you post your blog on your Facebook page and readers get taken to your site, they have the option to sign up. Put one in the sidebar and at the top or bottom of your blog posts so that people can easily subscribe to get future news and information delivered directly to their inbox.
Offer an incentive
In order to make it more attractive for people to sign up, offer them a freebie to download when they sign up. If you are in the holiday home industry this could be something such as ‘Top 10 things to look for when booking a holiday’ or ‘A guide to choosing colour for your home’ if you are an interior designer.
Post links to your opt-in form
Make sure you have a link to your opt-in form everywhere you can. Use Facebook apps to add one to your business page and include the link at the bottom of your Facebook posts.
Ask for email addresses in groups
If you are in a group on Facebook and someone asks a question which you take the time to answer, ask them for their email address to send some further information. Send them a little extra info and let them know you will add them to your mailing list (with the option to unsubscribe) for any future news.
Ask interactive fans for email address
When a person comments on one your posts you now have the option to send them a message (see pic below). Use this to thank them for their comment and to invite them to join your mailing list (remember to send them the link).
So now you know the perils of using Facebook and to how to protect yourself.
I hope you have found this article useful and please share the love and pass on to anyone else you know who has a Facebook business page.