Stop selling and make more sales

Stop selling and make more sales

Stop selling and start to make more sales

Really?  Yes, I know that sounds like an oxymoron, but trust me on this one.

As I tell all my clients, the sales process has changed over the years.  People no longer want to be sold to.  They want to gather information, get recommendations from people they trust, search for comparable solutions and take their time to make a decision on their final purchase.

The old style hard sell approach has little room in today’s environment.

If you want to make more sales and to turn a prospect into a client, you need to nurture a relationship rather than going for a kiss me quick sale.  Take the time to build trust and gain respect that will get you remembered for when that person is ready to buy.  Give them something for free to show them how good you are and get them to want to come back and buy.

Here is an example that happened just a short while ago.

I do as much as I can to help people and to give them tips and advice for free.  I do this to build relationships and is a reason for setting up my Facebook group so that others can share their valuable advice to support each other.

Take time to build relationships

 

This builds trust and respect and many of my clients come from this group.

One day in the group, a lady asked for some help.  It was outside of my expertise so I tagged someone else who I knew was an expert in this particular field.  What this person did was jump straight in with a sales pitch.  No offer of support or just a quick tip.  Just sell, sell, sell.

The lady who asked the question was not looking to buy.  She had merely asked a quick question. I then found someone else who I thought may have an answer and she promptly gave some valuable advice and was more than happy to help.

What transpired from this was twofold.

The person who went straight into sales mode didn’t do herself any favours at all.  I spoke to the lady who asked the original question and she felt uncomfortable being sold to when she had merely asked for a quick bit of advice.  Additionally, I personally shall never suggest anyone goes to this person for help in the future.  I also suspect anyone else in the group who saw the conversation may be reluctant to turn to her also.

However, the second person who answered the question did so in such a manner and was so helpful that she gained a new client over the course of the next couple of weeks.  The lady asking the question was so impressed with her willingness to help and the quality of the response she got, that whilst she was not initially looking to buy, she saw the value of working with this lady.  She also decided to sign up to my membership club as she was confident that I could her source information even if I didn’t have the answers myself and again, was impressed at how I went out of my way to help her.

Create an environment in which people want to buy from you

 

So think about how you can change from trying to sell to creating an environment in which people want to buy from you.  It’s not as hard as you think.

Think about how you can

  • Help your prospects by sharing tips and advice
  • Entertain them with real life stories and quotes so they get to know and like you.
  • Educate them as to what they need to do to solve their pain point and why they need to do it
  • Inspire them to them to buy from you by providing the solution to their problem

You may be surprised that when you stop selling you start to make more sales!

 

P.S. If you are not already in my Facebook group but would like to join for advice and to share tips of your own, hop over and join now

How to get more clients with social media

How to get more clients with social media

How to get more clients with social mediaStop selling on social media and gain more clients

How to get more clients with social media

Do you want to know how to get more clients with social media? If so, I want to share a little tip with you if you use social media for business, and I also think it can be applied if you use social media for personal use. It is quite simple tip really. Here it is in all its simplicity:

Put the social back into social media

So often I meet clients who complain that they are not getting the results they want from their social media efforts but when I review their sites, all I see is ‘me, me, me’. They are constantly trying to sell to people.

As I always tell people, when posting on social media sites such as Facebook, it is important to be consistent and post regularly but not to constantly try to sell. The aim is to interact with others, or be social, (the tip is in the name ‘social media’) on these sites to in order to build a relationship with them so that people/potential clients come to like and trust you. They are then more likely to want to listen to your message in the future and interact with you and will remember you when they need the product or service you offer.

You wouldn’t go to a dinner party and just constantly talk about yourself and how wonderful you are, or if you did I suspect you wouldn’t be invited back again. So why behave in this way on social media.

Post on social media sites as though you were talking to someone in person. Give them hints and tips for solving problems related to your business offering and provide interesting information. Let people see the real you so let your personality shine through. Join in groups where your target market hang out and join in conversations. Give some free advice. This can then be interspersed with a sales message on odd occasions rather than turning people off by selling to them constantly.

I had a message from a wonderful lady I have been working with recently. She had just been posting sales messages and getting nothing back. She changed tactic just a week ago and has already seen her likes and followers grow daily and has gained 3 new clients. In her words “Amazeballs!”. You see, it works!

And in your personal life, don’t just talk about yourself. Take an interest in others. Ask how they are, what they are doing and help them if you can. No one likes to spend time with someone who is only interested in themselves.

So if you want to get more clients, start being more social on social media and see how your success increases.