How to increase your Facebook reach

How to increase your Facebook reach

Why are your Facebook likes getting less and less

Have you noticed your reach on Facebook is getting less and less?

You are coming up with what you think are fabulously creative posts and yet still there the comments and likes are so intermittent as to be non-existent?

Well, here is the reason why.

Firstly, one of the simplest reasons may be the huge increase in the number of people using the platform.  This means that you are now trying to gain attention from a far larger pot than you were a couple of years ago.  More and pages are being created on a daily basis so you really need to make sure that you know who your ideal client is and post things that are going to captivate your audience.

But the other reason that has cropped up relatively recently is that Facebook surveyed hundreds of thousands of people and the overwhelming response was that they didn’t want to see so much promotional content.  They wanted to see interesting posts.

Facebook is rewarding quality, not quantity

Therefore, Facebook decided to reward those that created quality content that their audience really wanted to hear about rather than the constant promotions and gimmicks that are so frequently posted.

Facebook is less and less likely to show overly promotional posts that use calls to action and push for sales, to enter competitions etc.

Facebook will seek out those posts that gain interactions such as likes, shares and comments which show they are quality, relevant posts and they will help these posts to reach a wider audience.

Overall, the Facebook algorithm is rewarding those pages who post less and focus on quality rather than those which post numerous times each day that is not of much interest to the audience.

Too many people trying to widen their reach when it drops by posting more often (up to 10 times per day), but this is simply going to work against you.

To increase your reach, you need to make sure you write your posts for what your target audience wants to hear and read.  Stop trying to sell so much and concentrate more on giving value and starting to build trust and relationships.

You can still promote your business of course but use your language carefully.

Rather than saying ‘click the link to buy’ try something along the lines of ‘there is something amazing awaiting you on the other side – go check it out’.  Do you see the difference?

A few other tips include:

Schedule posts from Facebook rather than a third party software

Some people believe that third party apps, such as scheduling posts from HootSuite, Buffer or similar, will affect reach.

I have tried to get conclusive answers to this but there is so much conflicting information out there.  If your reach is significantly dropping and you use third party apps, it may be worth trialing using Facebook’s own scheduler for a while and seeing if it makes any difference.  (Do let me know the results in the comments box).

Upload videos directly to Facebook, not via YouTube links

There is numerous research that Facebook favour videos that are uploaded directly to its site rather than via links from YouTube.  According to a study by Loren Baker of Search Engine Journal, they discovered that on average, native videos reach 2.04 times more people, receive 2.38 times more likes, 2.67 times more shares, and 7.43 times more comments.

Quite simply, Facebook does not like anything that drives traffic away from its site to an external source.  Therefore, any post taking the audience away will simply get less reach.

Don’t overuse links to your website.

Leading on from the point above, Facebook wants to keep people on its site, not to take people away to other platforms.  I have seen a few people using a new trick to try and get over this were rather than putting the external link in their main post, they create the post and tell people to look in the comments below for where to go for further information.  They then simply put the link as a comment below.

Aim to gain interaction.

Facebook will increase reach to those posts that get likes, comments and even the amount of time someone spends viewing the post.

So how you can encourage this?

People like to feel good, laugh, know the latest gossip and news and be shocked!  Think how you can use this in your posts.  Use motivational posts, let them in on something funny that has happened in your day, give them the latest hot off the press news.  These can be the type of posts that will gain likes, comments, and shares.  Ask simple but fun questions!

 

Now for a disclaimer.  At the time of writing, I believe my research and findings to be correct.  But good old Facebook can change its rules and algorithms at any moment so test what works for you best and keep an eye what others are doing that are getting the interaction you so desperately want.

Happy posting.

P.S.  Want a little help getting a post like?  Pop the link in the comments below and I will pop over and take a look and if it’s a good one, may just leave you a like and a comment😊

How to easily plan social media posts

How to easily plan social media posts

How do you feel when planning your social media posts?

When it is time to post out on social media do you feel relaxed and happy that you have great content ready to go.  Or, do you feel that sinking feeling in your stomach and you instantly get a mental block and can’t even think of how to write a birthday message to your bestie, let alone come up with some creative writing to attract people to interact with you?

I am happy to say that I am now in the first category, although it wasn’t always that way.  I have literally thousands of social media posts all pre-prepared that I can tap into at any time I need.

When I sit down with clients and talk to them about creating banks of posts, I invariably get asked how I think of so much content and how I can prepare so many posts in advance.

Many women I talk to feel they simply cannot think of so much content and feel overwhelmed at the thought of preparing just one month of posts in advance and struggle to get in the creative mood.

I used to be the same until I found a way that simplified the whole process for me and saved me hours (if not days) of struggling to come up with ideas of what to write.

And I am now going to share with you how to do it.

Create the social media posts

Firstly, I come up with a topic to cover and focus on for each month.

I then sit down and offload all my thoughts on each subject onto paper (or rather my laptop).  I start off with headings, subheading and then bullet points.  I then split this into 4 separate sections and flesh out the content, creating 4 blog posts (one for each week and all linking to each other).  If you can write 2000 words on each subject matter, these can easily be split down into 4 x 500 word blogs.

Personally, I find blocking out one day each month and writing in this way keeps the creative juices flowing and by breaking one long subject down into 4 gives me enough content each month.

I then take each individual blog post and from this come up with numerous social media posts that can be used again and again.

From each blog post, I will usually extract:

  • 2 top tips
  • 2 quotes
  • 1 bitesize video (approx. 2 minutes)
  • 1 video tutorial or Facebook Live broadcast
  • 1 key question to pose to readers to gain their interest

You can immediately see from the above that I now have 8 instant posts for social media each week by using the initial long blog post, breaking down ad creating the extra content types from it.

Have a read of my post on how to create content from one blog post as this will give you some more ideas. http://www.thesmallbusinesskit.com/blog/repurpose-blog-content/ 

Finally, for each main subject, I then create a freebie giveaway

Planning to use your social media posts

Using this system, I can easily create 33 posts for each month.  I record all of these in a spreadsheet and make a note of when and where I post them so that I don’t duplicate the same post across 2 channels on the same day.

On day 1, I may post the blog post in my Facebook group and post a question on my Facebook page.  I may also post a top tip in another group.

If you are really organised, you could plan a longer series each quarter.

If you are in the weight loss industry you might choose a 3-month series on the lines of:

  • Getting in the right mindset to lose weight
  • Choosing the right diet for you
  • Losing the first stone

You can then create 12 individual blog posts from these main subjects, with a further 74 individual posts (are you still with me?).

Record all your posts into a spreadsheet which you then simply copy and paste from when you need to post out on your chosen social media channels.  Over time you will create a huge bank of posts that can be used time and time again with your chosen audience.

If you use a social media scheduler, you can pre-plan your posts for the month ahead.  All you have to then do is to make sure you check in each day to see what interaction you are getting, respond to comments and tweak if necessary.

Using this system, I now spend no more than half an hour on social media each day.  It’s so liberating!!

 

If you would like a done for you spreadsheet and planner to download and use along with a full video tutorial on how to create and schedule your social media posts, come join my member’s club for immediate access.