Have you got your website up and running and all your marketing material finalised and out there working for you? Or are you still working on it and waiting until you get it perfect? Are you holding back until the time is perfect to release your new product or service?
All too often we wait before moving forward until we have the perfect website or until the timing for launch is perfect. But do you know what? That perfect website and perfect time is never going to happen. You are simply going through the motions of procrastination in the name of research and development.
Life is not perfect. It is full of imperfections. If you start to put unnecessary pressure on yourself to be perfect in whatever you do, you run the serious risk of being severely disappointed and never getting where you want to be. You will continually find flaws which will again delay your forward movement whilst you strive to fix things that are unlikely to be the deciding factor in your clients buying decision.
Whilst you continue to fix and tweak, your potential customers are out there buying a similar product or service and building relationships with your competitors that you are missing out on.
You may have your big dreams and big plans and feel that every single angle has to be covered before moving forward, but in the business world and in personal life also, a single tiny step that you take, even if a stumble, is far better than any grand dream sat waiting in the planning room. You simply will not get things off the ground and moving forward if you continually sit and wait for things to be perfect.
Don’t get caught up in perfectionism. Save it for when you really need it such as providing excellent customer service. Just decide to do as well as you can with what you have and then continually look to adapt, improve and tweak as you go along and fix things that you discover are broken. This way you have far greater chance of being on the path to great results.
As Mark Victor Hansen is quoted as saying:
“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what… Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.”
Just get out there and do it!!!