Are you able to explain your business to different people in different circumstances? Or do you have a ‘one size fits all’ spiel that you use time and time again?
If the latter, read on …….
You may have seen in my Absolutely Fabulous Facebook group that recently I asked for a short title of what you do such as business consultant, artist, interior designer, accountant etc. This was to create a directory of services of members within the group.
What I got back from many was a long-winded explanation of what they did. These people missed out because I ignored them. They told me what they wanted me to hear not what I was interested in and had asked for.
Some explanations of what they did I simply didn’t understand! It was so gobbledegook I had no idea and even when I asked a couple, they still couldn’t explain it to me!
Some people told me to go look at their website. Why should I? I’m not going to waste my time trying to work it out for myself if they can’t tell me themselves.
Only the next day, another group I am in also asked people to describe what they did in a single sentence.
Here are a few answers:
“I show you how to alchemize your pain into a superpower”
“I provide a soft holding space where you can release anything that holds you back so you can be free”
Now, maybe it’s me but I have absolutely no idea what these people do! Inspiration??? What the heck does that mean?
Then there were clear and concise answers:
“Helping adults and children conquer anxiety and depression”
“I help women get clients with social media marketing”
“I am a divorce coach that supports woman emotionally whether to leave or stay in a marriage.”
“I take the humble bead and bit of wire and create something to help a person sparkle and feel great”
Yay! I instantly got these and understood what these people did. And I especially loved the last one. It completely stood out from the crowd for me.
Have a think how you explain your business. There are times when you can be super creative and imaginative and there are other times when you need to short, concise and to the point. You need to be prepared for both.
Whatever you do, stop expecting others to do the groundwork to decipher what you do. You need to be ready to grasp every opportunity and respond in the right manner. There will be plenty of other people doing what you do who will oblige and you will lose business to them. Harsh but true!