What is your business
I am a health and fitness coach specialising in working with women.
Gemma Lessinger: Ladies Only Health + Fitness Coach
What does your business do?
I help women to have fun with fitness, create a diet –free future and become passionate about their own health by offering a range of ladies only classes and services.
Why did you start your business?
Initially, because I thought that I could do things better than my then employer. After a break, I went self-employed again because I wanted the freedom, satisfaction and work-life balance that came with running my own business.
How long have you been running your business?
Since June 2014.
What is the one thing that you find most difficult about running your own business?
Fitting it in around being a full-time mum to an 18-month-old. I love it, but an extra day in the week would be helpful!
What is the one thing you would do differently if starting up today?
Invest in some proper advice right from the start.
What is the best business tip you have ever been given?
Identify your ideal client and target everything you do towards them! When I set up my business the first time, I believed I could offer all things to all people. Needless to say, that didn’t actually attract many people! By working out what my niche is, I’ve found it much easier to stay busy and earn money.
What is your top tip for keeping motivated and moving forward when the going gets tough?
Think about the alternative! I think back to jobs I’ve had in the past where I’ve not enjoyed the work, had to work hours I didn’t want to work, regularly had to turn down invitations to social events because I had to work, couldn’t eat or drink when I wanted to, and ultimately was working hard to make money for someone else. That’s usually enough to sort me out and encourage me to move forward.
What is the one piece of technology that you couldn’t live without?
My phone. I use it for music for my classes, and as a timer for exercises. It also holds all of my social media accounts and messaging apps so that I can keep in touch with clients on the go.
What was the turning point for you in your business?
Having my little boy. Returning to my employed job would have meant spending all of my money on childcare. It wouldn’t have been worth working, but I couldn’t do without an income. Re-starting my business was the only sensible thing to do. Signing up for Angie’s Business Course was the moment for me where I felt truly committed to making it work for me.
If you could win any award what would it be, why?
I love to feel as though I am making a difference, so an award for that would be lovely.
What piece of advice would you give to someone starting their business today?
You have to be tenacious! You have to keep going, work hard, get your name out there, get yourself and your services known. It takes so much longer than you initially think it will.
What is your favourite quote?
“You may not end up where you thought you’d be, but you’ll end up where you’re meant to be”